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small business marketing resources

Marketing Resources for Your Business

Social Media | Articles | Tips | Networking

marketiing your business
Marketing a new business is the next challenge after funding. Find the right mix of social media, advertising, public relations and other resources to help you get started with a bang.

Here you will find a directory of websites that offer sound marketing advice as well as links to practical forms and examples to help you out. Advertising and promotion is just one part of the marketing function that also includes pricing, product, and place.

As an entrepreneur, you will wear many hats. Perhaps the most important hat you will wear will be Chief Marketing Officer. While you may delegate some marketing tasks to others, the ultimate responsibility for marketing lies with the CEO.

Since the ability to produce products and services for sale at a profit is the first requirement of successful marketing, the marketing function touches all other company functions including production, finance, accounting, and human resources.

Marketing Resource Directory

 

7 Best Email Marketing Services for Small Business
Are you looking for the email marketing software? Choosing the best email marketing service can have a significant impact on the success of your marketing campaign.

10 Amazing Ways To Blow The Socks Off Your Customers
When it comes to retaining existing customers and getting new customers, there are three basic options.

10 Simple Marketing Ideas for Small Business from Inc.com
Marketing doesn't have to be hard or expensive. Sometimes the simplest ideas are the most effective.

11 Ways to Jazz Up a Boring Sales Page
Whether you sell car widgets, consulting, cab service, camping stoves, or customized cabinets, the day will come when you have to write up something to sell them.

14 Marketing Ideas for Small Business PR Web
Build brand awareness and create buzz for your business. Dominate search engines like Google, Yahoo! and Bing. Grow your reputation as an industry expert.

35 Ways to Market Your Small Business Effectively: Part 1
How to market effectively is one of the biggest challenges faced by small businesses and entrepreneurs today.

5 Steps to Master Small Business Social Media
Social media marketing should be part of every small business’ online strategy. The networks allow you to discover ideal customers for your business.

Copy Blogger
This marketing blog is about web content but has much that applies to new businesses as well.

Danny Brown
A respected marketing blog focusing on social media.

Definition of Marketing from the American Marketing Association
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Duct Tape Marketing
Blog about marketing the new business.

E Mail Marketing Regulations
Understand e-mail marketing rules before your begin your e-mail campaign.

Free Marketing Resources at the Hubspot
Here's your source for all the marketing tools, ebooks, webinars, and templates you need to learn, do, or reference for your marketing.

From touchpoints to journeys: Seeing the world as customers do
Consumers are moving outside the marketing funnel by changing the way they research and buy products. Here's how marketers should respond to the new customer journey.

FTC Advertising and Marketing Rules
All businesses have a legal responsibility to ensure that advertising is truthful and not deceptive.

Linking the customer experience to value
The road to failed customer-experience programs is paved with good intentions. Executives are quick to see the end-game benefits of a customer-centric strategy: more satisfied customers, increased loyalty, a lower cost to serve, and more engaged employees. But they often fail to understand clearly what a superior customer experience is worth and exactly how it will generate value.

Market Research Essentials
Market Research Essentials provides you with a variety of tools and templates to help develop a market research project for your business.

Marketing
Whether you're starting a career in marketing or just want to get better at marketing your own business, we have insights to help you succeed!

Marketing Your Small Business for Dummies - Cheat Sheet
Being smart with marketing ensures the success of your business by attracting more customers, and keeping them coming back.

NFIB Marketing Resources
Here, you can read tips and gain knowledge about low-cost advertising, social media marketing, online marketing on a budget and more.

Pole Position Marketing
Great website for website marketing including SEO and link building.

Quck Sprout
Website marketing.

Rocket Watcher
Startups often struggle with how they should market and sell their offerings. In my opinion great startup marketing and sales starts with a deep understanding of these 2 things:

Small Business Association Marketing Resources
Are your marketing efforts effectively promoting your small business? Find out what topics and concepts you should consider when creating an integrated marketing plan.

The consumer decision journey By David Court, Dave Elzinga, Susan Mulder, and Ole Jørgen Vetvik
Consumers are moving outside the marketing funnel by changing the way they research and buy products. Here's how marketers should respond to the new customer journey.

Twitter
Following the right people on Twitter can make your Twitter account a rich source of business ideas.

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